I discovered my target audience due to my secondary audience research, I got ideas of what my target audience are interested in and what they like from my primary secondary audience. Following this research I developed my target audience of a predominantly male (60:40) aged range 16 to 25 who very into the individualistic style in terms of both fashion and music; from this I was able to create this mood bored exemplifying my target audience with regards to fashion, appearance, music and outlook.
Go Animate Video - Question 4 response
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