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Welcome to my AS Foundation Portfolio blog. Here you will find research and planning, construction evidence and evaluation for my coursework.

Tuesday, 6 March 2012

Double page spread construction:

Similarly to my contents page,  I used InDesign when creating my double page spread.


I decided to use the same red which is on both my cover and contents page, this was to exemplify a house style which is conveyed through professional magazines; thus when creating my boxes for my page numbers I used the house style colour red, not only does this make my magazine look more off as a whole than loads of different articles/pages but the fact I have used the same red page numbers on the contents page should make it easier for the reader to navigate.


I then took a sentence from the interview I'd written and used it as a quote insert, this helps the reader gain understanding of the actual context of the interview- this is a technique exemplified in real professional magazines. I then wrote 'edited by Beth Marley' as a small caption under the quote insert, this is mainly to make the magazine look more professional. Similarly to the rest of the magazine I used the same font of arial narrow but used different boldness levels, colours and sizes to bring the readers attention to certain pieces of text and to make it more aesthetically pleasing- something which is importnt as if people are spending their money on a product they want it to be/look of a high quality.


I decided for the title of the article I wanted something simple which would get the readers attention, thus I choose 'exclusive' as if someone thinks they are getting inside information then they are more likely to be encouraged to purchase the magazine. I underlined the title, put it in bold and in the house colour red, and centered it so it would be one of the main focus points of the double page spread.


I thought it would be a good idea to use the font from the masthead, 'old press', and use the same house colour red every time I wrote the magazines brand name, yellow. This was just for the simple fact of further advertisement and to almost drill the brand name into the memory of the reader, so to speak.


I underlined, emboldened and coloured particular words and phrases which I thought were interesting and which we encourage the target audience to buy/read the magazine/article. I kept the same font through out the double page spread, I just experimented with colours, italics, underlining, sizes of font and boldness level to get the effect I wanted and to make it esthetically pleasing.


By making text boxes of a certain thickness which is evidently visible it ensures the person reading reads the correct bits of the article in order, thus making sure it flows correctly and making it easier for the reader. Also, it just gives the double page spread a more official look. I chose 'solid' black lines with a thickness level of 3, I thought this was ideal as it didn't take the focus of anything else on the page.


Prior, I had wrote my article on Microsoft Word so I just copied and pasted it into the text-boxes I hd made, ensuring all of the article was visible. I put the article in the same font, arial narrow, as everything else and put it at size 14pt, this was big enough to be easy to read but not too big that it didn't match the professional magazine's I had analyzed.


I then changed all the text that said the brand name, 'yellow', into the font and colour of the masthead but kept it at size 14pt; for similar reasons to previously mentioned.


Similarly to the previous text in the magazine, I underlined, changed  size, put in italics or changed colour of particular important pieces of text in the article. I changed all the questions of the interviewer into bold, this was so it was easily distinguished fro the interviewees answers/responses. This technique is used in many magazines, it just makes it easier for the reader.

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