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Welcome to my AS Foundation Portfolio blog. Here you will find research and planning, construction evidence and evaluation for my coursework.

Friday 20 January 2012

Research into institutions that distribute similar magazines.

Owner/Publisher -Bauer Media


http://www.mediauk.com/owners/88/bauer-media
http://www.bauermedia.co.uk/Brands

Kerrang!, MOJO, Pop,  Q are a range of magazine's which Bauer Media publish. These magazines focus of different genres of music from mainstream to niche, Bauer Media will have selected these magazines to publish so they have a greater target audience and thus sell more magazines and make more money. Bauer Media are also sell magazines concerning women's and mens lifestyle, equine, gardening, transport, football, golf, pets, angling, motorcycling, outdoor, photography, automotive BRB, motoring. There brands also include a wide variety of radio stations.
Bauer Media conveys Kerrangs! audience is "Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty" and they say "Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent" and "The MOJO audience is predominantly male and affluent. Thus i think my magazine would be of interest to Bauer Media as my magazine's target audience is not just males nor females, i am to interest both genders with particular tools such as colour and articles of both their interests. Also, my target audience is young people who relate to music, who listen to music to feel something, who when desrcibing their life mentions music frequently- youth passionate of niche artists, therefore youth's who aren't afraid to be different and stand out from the crowd by buying the magazine and listening to the music. I don't intend to make my magazine pricey and therefore it is not just for the affluent, i want it to be accessable for anyone who wants it. For those reasons i believe Bauer Media would publish my magazine as it is noticably different to the others they currently publish.

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